Government Communication Digital Media MyGov-DIC

Government Communication & Digital Media (MyGov/DIC)

Location: New Delhi (Hybrid or Remote options may be available)
Employment Type: Full‑time, Contractual
Experience Level: 2–4 Years

About the Organization:
MyGov is the citizen engagement platform led by Digital India Corporation under the Ministry of Electronics & IT. The platform seeks to enhance public discourse through engaging and authentic content on government schemes, policies, and digital initiatives.
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Job Summary

We are seeking a creative and detail-oriented Content Writer to craft compelling, accurate, and SEO-optimized content for MyGov platforms. The ideal candidate will have a strong understanding of government communication, audience engagement, and content strategy.

Key Responsibilities

• Research and write high-quality, engaging content—including articles, infographics, policy notes, social media posts, reels, memes, and newsletters—to promote government schemes, policies, and digital campaigns.
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• Develop and maintain a content calendar for social media platforms, ensuring consistency in messaging and adherence to branding guidelines.
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• Implement SEO best practices to optimize web and social content for visibility and increased traffic.
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• Collaborate with design and analytics teams to create multimedia content—such as videos or infographics—and monitor performance indicators like engagement, traffic, and conversions.
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• Uphold a zero-errors standard in factual accuracy, grammar, and style in all published content.
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Required Qualifications & Skills

• Bachelor’s or Master’s degree in English, Journalism, Communications, Mass Media, or a related discipline.
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• 2–4 years of experience in content writing, digital marketing, or government communication—a demonstrated ability to write SEO-optimized content about public policies and initiatives.
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• Proficiency with SEO tools and editorial management practices for web platforms.
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• Exceptional writing skills: creative, concise, and clear, with a strong editorial sensibility.
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• Ability to work effectively under tight deadlines and rapidly adapt content to changing priorities.
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Preferred (Optional) Qualifications

• Familiarity with content management systems and social media scheduling tools.

• Basic skills in multimedia content creation (e.g., editing simple videos or designing infographics).

• Prior experience or understanding of Indian Government policy frameworks and digital outreach strategies.

Benefits

• Opportunity to contribute to national initiatives and public engagement campaigns.

• Exposure to multimedia content creation across various government communication channels.

• A collaborative and purpose-driven environment with opportunities for skill development.